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Mmmm. A Live Cooking Show That’s 100% Food Porn
A bowl of honey oozes into frame. A cup of cocoa is carefully tipped to spill in casual opulence. Nuts and seeds are sprinkled everywhere. A cutting board is turned a few millimeters to the perfect angle. Whose hands are doing the work? We never know.

This isn’t a professional food photo shoot. It’s a live cooking show called nowyourecooking. By Stockholm creative agency House of Radon, in a promotion for Electrolux, the video looks nothing like your average Food Network programming, in which an overzealous personality talks you through the steps of making some new spin on boneless skinless chicken breasts. Instead, there are no words at all, as a camera fixates on a meticulously staged and styled kitchen surface, and you watch dishes get prepared like a cover of Saveur has come to life. 
Read More>

Mmmm. A Live Cooking Show That’s 100% Food Porn

A bowl of honey oozes into frame. A cup of cocoa is carefully tipped to spill in casual opulence. Nuts and seeds are sprinkled everywhere. A cutting board is turned a few millimeters to the perfect angle. Whose hands are doing the work? We never know.

image

This isn’t a professional food photo shoot. It’s a live cooking show called nowyourecooking. By Stockholm creative agency House of Radon, in a promotion for Electrolux, the video looks nothing like your average Food Network programming, in which an overzealous personality talks you through the steps of making some new spin on boneless skinless chicken breasts. Instead, there are no words at all, as a camera fixates on a meticulously staged and styled kitchen surface, and you watch dishes get prepared like a cover of Saveur has come to life.

Read More>

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    Genius.