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“Our Marvel Unlimited ‘Shopping Hulk’ is also unmistakably Hulk!” Marvel Entertainment Art Director, Ellen Butters, shares the strategy behind Marvel’s web redesign, including early concepts and mood boards. 
Ultimately, she says they decided: “Who were WE to decide which Hulk got featured on the site? We ended up just focusing on the content and supporting it with kickass typography and high-contrast framing devices.” Join our live chat!

“Our Marvel Unlimited ‘Shopping Hulk’ is also unmistakably Hulk!” Marvel Entertainment Art Director, Ellen Butters, shares the strategy behind Marvel’s web redesign, including early concepts and mood boards.


Ultimately, she says they decided: “Who were WE to decide which Hulk got featured on the site? We ended up just focusing on the content and supporting it with kickass typography and high-contrast framing devices.” Join our live chat!

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