Who needs sappy romance and vaseline filters when we have the harsh glow of glitchy computer graphics?
Director Daniel Sannwald isn’t interested in the standard tropes for this particular jewelry ad, for Delfina Delettrez’s S/S 2013 collection. Instead, we see disembodied appendages float through an infinite expanse where lenses have never heard of bokeh, like Lawnmower Man gone couture. It’s a new aesthetic wasteland (or paradise?) where everything is trapped in a state of white, post-CGI fallout—save for the jewelry.