How Facebook Measured Gay Marriage Support With An Equals Sign
This week, as the Supreme Court heard testimony regarding same-sex marriage, my Facebook profile was flooded with a single avatar—a pink-on-red equals sign promoted by the Human Rights Campaign (HRC). Generally a curmudgeon about armchair activism, I was drawn the the strong visual (literally, as the eye is naturally drawn to red). I swapped mine out, too.
But did it make a difference? Did anyone have a way of knowing just how large this movement had become? It just so happens, Facebook does.