BY FAST COMPANY

Scroll to Info & Navigation

How Facebook Measured Gay Marriage Support With An Equals Sign
This week, as the Supreme Court heard testimony regarding same-sex marriage, my Facebook profile was flooded with a single avatar—a pink-on-red equals sign promoted by the Human Rights Campaign (HRC). Generally a curmudgeon about armchair activism, I was drawn the the strong visual (literally, as the eye is naturally drawn to red). I swapped mine out, too.
But did it make a difference? Did anyone have a way of knowing just how large this movement had become? It just so happens, Facebook does.


Here’s the full story.

How Facebook Measured Gay Marriage Support With An Equals Sign

This week, as the Supreme Court heard testimony regarding same-sex marriage, my Facebook profile was flooded with a single avatar—a pink-on-red equals sign promoted by the Human Rights Campaign (HRC). Generally a curmudgeon about armchair activism, I was drawn the the strong visual (literally, as the eye is naturally drawn to red). I swapped mine out, too.

But did it make a difference? Did anyone have a way of knowing just how large this movement had become? It just so happens, Facebook does.

Here’s the full story.

Notes

  1. happilyrightnow reblogged this from mommapolitico
  2. mojothree reblogged this from fastcompany
  3. pulpromance reblogged this from mommapolitico
  4. mommapolitico reblogged this from aleksandur
  5. aleksandur reblogged this from fastcodesign
  6. bartjawien reblogged this from fastcompany
  7. mypridemyvoicemylife reblogged this from wont-ever-forget
  8. wont-ever-forget reblogged this from ambitionatsubzero
  9. ambitionatsubzero reblogged this from fastcompany and added:
    GUYS. It turns out Facebook activism DOES do something. But for real, this is cool.
  10. clauer reblogged this from fastcompany
  11. mond727 reblogged this from fastcompany
  12. queenvt reblogged this from fastcompany
  13. thesoundofthefallingrain reblogged this from fastcompany
  14. thomaseighty reblogged this from fastcompany and added:
    Pretty interesting story and statistics. It’s amazing how things can spread with social media!
  15. popmedia reblogged this from fastcompany
  16. stephanidftba reblogged this from fastcompany
  17. citronellalove reblogged this from fastcompany
  18. expatcalifornia reblogged this from fastcompany
  19. ahandsomestark reblogged this from fastcompany
  20. fastcompany reblogged this from fastcodesign
  21. fattyboyy reblogged this from fastcodesign
  22. impactthroughinnovation reblogged this from fastcodesign