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Brooklyn-based Reed + Rader are at least partially responsible for popularizing the GIF in fashion and editorial spreads. Over the past four years, the duo (who are a couple) have created GIFs for V magazine, Dazed and Confused, W, and Jil Sander, among dozens of smaller editorial outlets and brands.

Brooklyn-based Reed + Rader are at least partially responsible for popularizing the GIF in fashion and editorial spreads. Over the past four years, the duo (who are a couple) have created GIFs for V magazine, Dazed and Confused, W, and Jil Sander, among dozens of smaller editorial outlets and brands.